VESTIAIRE COLLECTIVE

Fast fashion brands are constantly under fire for stealing designs from independent designers. This makes it nearly impossible for designers to emerge, and those that purchase from fast fashion brands rarely know they’re purchasing stolen goods. How do we make fast fashion shoppers think twice about the authenticity of their purchases?

A tool exposing stolen designs from fast fashion robbers.

Vestiaire Collective will take a stand against fast fashion and for authenticity by arming their users with a built-in extension that can scan any shopping website and flag items featuring designs that were stolen from independent designers.

My Role: Concepting, strategizing, art direction and mock-ups.

Agency: Droga5